Color Theory: Bittersweet & Nocturne
Time traveling with Nicole Lissenden. East Fork’s Creative Director shares the inspirations behind this season’s bold color explorations and reflects on East Fork’s 15th Anniversary.
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Community-supported Healthcare
Meet our first employee-recommended community partner, Big Ivy Health, and learn how they support the needs of the Barnardsville Community with free access to healthcare.
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Why Is It Called East Fork?
Alex Matisse, East Fork’s founder, on how the company got its name and why it represents a “little private victory” for him.
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Color Stories
A look back at the evolution of East Fork’s core colors and how they came to be.
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How We Make The Mug
Want to know everything there is to know about how we make The Mug? It’s your lucky day. Get the behind-the-scenes on how we make our iconic ceramic mug.
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Come on Baby, Light My Fire
Odd Woods + Tender Earth. Cotton wick, soy wax, candles in gorgeous reusable vessels. East Fork x Joya Candles are a hunk of burnin' love.
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Today's the Day
We've been working toward this all year: East Fork's flagship items are now 15-30% more affordable.
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Recipe: Tajín Clásico
Guest post alert! This recipe was sent to us by Kendra Aronson, and we decided to share it, because she loves East Fork and we love Tajín. Match made in heaven. Enjoy!
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The Asheville Dating Guide (Bonus Material Included!)
Four Asheville date ideas that make the most of our little mountain town. Plus, take a quiz to see if you are a match for a blind date with our CFO John Vigeland! Swoon.
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Cocktail Recipe: Aviation-ish Sour
It tastes how a day-drunk nap in a springtime garden smells—you know what we mean?
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Interview: Talking Book
A chat with locals Kris Hartrum, David Burr and Dani Harris to talk about their non-profit audiobook publishing house Talking Book and all things literary. Please enjoy this spirited interview with Asheville's premier book-heads that goes off the rails when their son Max finds a bug!
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Library Picks: First Edition
A big shout-out to public libraries, y'all.
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Thoughts on Flower Arranging & Ikebana
A very brief, amateur intro to the Japanese art of arranging flowers.
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Grown-Up Picnic
Dionysus (the god of wine and unrestraint) comes rolling into Thebes with a hoard of long-haired groupies (The Bakkhai) just sort of feeling the energy.
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Scenic Route No. 5: Giving Back
5 actions to take, 5 organizations to support, and 5 gifts you can buy that benefit something greater.
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Down to the Brass Tacks
Lue Brass's handmade tableware, serving ware, and useful instruments are store staples that are made for the very purpose of bringing objects of beauty into the everyday.
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Let’s Get Technical
Sending boxes and boxes of East Fork pots to places near and far over the past couple of weeks has us straight up giddy. Since online shopping can be tricky and knowing what to expect when you’re buying pots you’ll be using every day (we hope!) is crucial, we figured now would be a good time to give y’all a very thorough rundown on what our pottery looks like and why. Process-lovers, this one’s for you.
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Recipe: Ribollita
A hearty, warming Tuscan soup with endless variations.Key components are veggies, tomatoes, beans, greens, and day-old bread, but every Italian family throws in a little something different.
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Hint, Hint: Gift Picks from Team East Fork
We asked everyone on Team East Fork to choose their favorite objects in the store and tell us a little about why they think it'd make a great gift.
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Scenic Route No. 2
Some weeks, walking around town and just watching the world turn feels like worshipping. Some weeks, it all collapses and it's truly a wonder we manage to keep going. Lately my weeks have felt like both.
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Scenic Route No. 1
Give 'em a click to help yourself ease into your work week and don't be shy to share some of your recent faves in a comment down below.
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Living with Giants
"I grew up in a large, converted, New England Baptist church. The kind with a steeple and a bell and white clapboards. We didn’t have a typical fireplace, so on Christmas mornings, our stockings were hung from the clapper under the bell."
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Self Care, Witchy Style
East Fork is partnering with Sarah Chappell for a day of self-nurturing through in-store tarot readings, flower essence making, and herbaceous cocktail sippin’.
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Brass Pens From Kaweco
These brass pens from Kaweco that we recently started carrying at our Asheville store have reignited my deep affinity for special writing implements that's stayed dormant since a mildly obsessive gel pen collecting phase in middle school.
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Sweet Talk
There's no denying that choosing a gift for your Valentine can be tricky - from chartering skywriters to sending Edible...